Thursday, August 26, 2010

Ford’s 1951 Model Mercury Custom Car

PD Photo: Mercury, an automobile brand of the Ford Motor Company.

Mercury, an automobile brand of the Ford Motor Company, established in 1939 by Henry Ford’s son Edsel Ford to market entry-level-luxury cars slotted between Ford’s regular models and Lincoln-branded luxury vehicles, similar to General Motors' Buick brand and Chrysler’s car model Chrysler. The name ‘Mercury’ is derived from Roman mythology and during its early years the Mercury brand was known for performance. It was slightly revived in 2003 with Mercury Marauder. The Mercury brand is used in the United States, Mexico, Puerto Rico, U.S. Virgin Islands, and the Middle East. The Mercury brand is scheduled to be phased out ceasing production of Mercury vehicles by the last quarter of 2010.

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